Weekly update #29 of building my personal branding

I build my personal brand in public by sharing my stats and thoughts every single week. This update contains the dates of January 30th - February 5th, 2023.

The previous update is available 👉 here 👈

Let's dive in 👇

LinkedIn statistics for the dates of January 30th - February 5th, 2023

LinkedIn stats in detail

5.88% Engagement rate (+18%) ✅
Total Followers: 2,984 (+2%) ✅
55 New Followers (-5%)🔻
394 comments (-4%)🔻
0 shares (-100%)🔻
437 likes (-6%)🔻
14,124 impressions (-20%)🔻
0 carousels (0%)
Highest Impressions: 1,667 (-45%)🔻
14 Posts (0%)

And here we have my thoughts: 👇

Thought #1: Posting is only 50% of the success

Sometimes you can't spend on LinkedIn as much time as you'd like to. LinkedIn noticed that. When the algorithm sees that you:

don't comment under your posts
don't engage with other authors
don't check the feed

It automatically drops the reach of your posts. That's why the posting is only 50% of the success.

Thought #2: DMs are a great way to increase engagement

LinkedIn promotes in your feed content from people you talked with on DMs. It works in both directions.

If you want to increase the chance of being noticed by bigger authors try to build with them relationship over the DM.

The main rule: Make it natural!

I use Shield 👇 to get detailed LinkedIn analytics (it's an affiliate link, but feel free to remove the part after ? if you want).

Shield Analytics | Your LinkedIn analytics tool

Your data. Your personal brand. Get LinkedIn analytics for your personal LinkedIn profile. For you, your team, or your agency and clients. Measure content and profile performance in one dashboard.

Your LinkedIn analytics toolProduct

Here you can find my 👉 entire toolset 👈

Twitter

Twitter statistics for the dates of January 30th - February 5th, 2023

Twitter stats in detail

323 Impressions (+21%) ✅
Highest Impressions: 60 (+3%) ✅
14 Tweets (0%)
0 Threads (0%)
Total Followers: 63 (+2%) ✅
1 New Follower (-75%)🔻

And here we have my thoughts: 👇

Thought #1: Twitter bots

LinkedIn doesn't have that problem. While Twitter has a lot of fake bot accounts. In the last week, I was tagged in many unwanted posts by those bots.

Need to find a way to avoid such situations in the future.

I use Tweet Hunter 👇 to get Twitter analytics, schedule my tweets, and get inspiration (it's an affiliate link, but feel free to remove the part after ? if you want).

Tweet Hunter | Get More Twitter Followers | Tweets, Threads, Scheduler, Analytics

Get more results for your business and personal brand on Twitter than ever before. Powered by AI and automation. Try it for free.

Tweet Hunter logo

Here you can find my 👉 entire toolset 👈

Newsletter statistics for the dates of January January 30th - February 5th, 2023