Weekly update #25 of building my personal branding

I build my personal brand in public by sharing my stats and thoughts every single week. This update contains the dates of January 2nd, 2023 - January 8th, 2023.

The previous update is available 👉 here 👈

Let's dive in 👇

LinkedIn statistics in the dates of January 2nd, 2023 to January 8th, 2023

LinkedIn stats in detail

5.39% Engagement rate (+1%) ✅
Total Followers: 2,694 (+2%) ✅
65 New Followers (-21%)🔻
532 comments (+26%) ✅
4 shares (+300%) ✅
526 likes (+2%) ✅
19,111 impressions (-33%)🔻
4 carousels (0%)
Highest Impressions: 2,829 (-15%)🔻
14 Posts (0%)

And here we have my thoughts: 👇

Thought #1: Controversial posts might work really well

If you have a bold statement about something which is not mainstream thinking make a post about that.

Why?

Because there will be a lot of people who will disagree with you. And that's great, because:

they'll comment on your post
they'll reply to your comments
they'll generate views for you

It's a win-win deal. You'll stand for your statement while others might give traffic from people who weren't familiar with your content earlier.

Thought #2: The algorithm is unknown

In the past week, I was off for an entire Thursday and Friday, while my 3rd best-performing post was published on Thursday.

I wasn't able to reply to the comments
I didn't engage with others
I literally didn't open LinkedIn

The lesson?

If your content is good enough you don't need to warm the algorithm to have a good reach.

Thought #3: Call to comment

LinkedIn is all about the comments.

Leaving a good "call to comment" sentence at the end of the post might be a great way to encourage your audience to make a conversation.

Like this one:

PS: Numbers are vanity. Agree or disagree?

I use Shield 👇 to get detailed LinkedIn analytics (it's an affiliate link, but feel free to remove the part after ? if you want).

Shield Analytics | Your LinkedIn analytics tool

Your data. Your personal brand. Get LinkedIn analytics for your personal LinkedIn profile. For you, your team, or your agency and clients. Measure content and profile performance in one dashboard.

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Here you can find my 👉 entire toolset 👈

Twitter

Twitter statistics in the dates of January 2nd, 2023 to January 8th, 2023

Twitter stats in detail

14 Tweets (0%)
2 Threads (+100%) ✅
311 Impressions (-25%)🔻
Highest Impressions: 67 (+18%) ✅
Total Followers: 54 (0%)
0 New Followers (-100%)🔻

And here we have my thoughts: 👇

Thought #1: No engagement. No growth.

It's impossible to grow on Twitter without engaging with bigger accounts. It's the one and only to gain more followers.

Thought #2: First audience

After those 2 weeks on Twitter with more time spent on the platform, I can say that I do have 2-3 people who support my content.

I know it's not a lot... but it's a pretty good number bearing in mind that I have 50 followers.

It works the same in the other way. I also support their content.

All of them are accounts with really good content and less than 1,000 followers.

I use Tweet Hunter 👇 to get Twitter analytics, schedule my tweets, and get inspiration (it's an affiliate link, but feel free to remove the part after ? if you want).

Tweet Hunter | Get More Twitter Followers | Tweets, Threads, Scheduler, Analytics

Get more results for your business and personal brand on Twitter than ever before. Powered by AI and automation. Try it for free.

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Here you can find my 👉 entire toolset 👈

Newsletter statistics in the dates of January 2nd, 2023 to January 8th, 2023

Total Subscribers: 122 (+6%) ✅
7 New Subscribers (0%)

That's a wrap for this week!

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